It was the first celebration of our product par excellence celebrated in La Pola Siero.
LA SIDRA.- After two days of celebration in the Plaza La Pola Siero, “Espalma la sidra” closed its doors on Sunday with 4,000 liters of cider sold. In the party it was offered, in addition to natural cider, PDO and BIO, spirits, liqueurs and apple derivatives. In addition, for those who could not or would not drink alcohol, they had the possibility of acquiring mineral water. This is the first action that, produced by the local company Alyan Eventos, the Llagares de Siero carry out after presenting their new brand in which they allied to enforce the product of the council. In Espalma the cider included Fanjul, Fonciello, Muñiz, Casería San Juan del Obispo, Arbesú, Fran, Quelo, La Morena and Viuda de Palacio.
These cider mills endorse and celebrate the great reception that the first edition has had, and they are already thinking about the next one. This was a festival that had the objective of raising awareness about the value of our flagship product, cider, emphasizing its good service and reaching a new audience.
“We end the festival having exceeded the goal, after passing through the Plaza de Abastos of about 6,000 people, who have captured the message to perfection and have known to appreciate the cider of the council. The largest influx of public was noticed on Saturday night and vermouth session on Sunday, hours in which the Plaza Covered was crowded “noted from Alyan Events.
During the two vermouth sessions, bandina Los Gascones put the musical note and encouraged a dedicated audience; whereas, during the night of Saturday the protagonists were the group “La Versión de los Hechos” and the DJ poleso “Diego Laruelo”. The City Council of Siero, Caja Rural de Asturies, Agua Fuensanta and COEM Astur also collaborated. “Taking into account the things to improve, it is expected to celebrate the next edition perfected but maintaining the great atmosphere that has characterized this first folixa” concludes the organization.
Anzu Fernández is the International Delegate of LA SIDRA and the Asturies XXI Foundation, apart of coordinator of the translations.
He is the ambassador of the Asturian cider at the main international cider fairs, and manager of the international delegations of the International Hall of Gala Ciders (IHGC).
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