Jesús Casas, Rural Development and Agrofood general manager, discards to create a new label for the Asturian cider.
LA SIDRA.- Apple small producers claim to the Principality of Asturias to use an specific labelling for the cider which is not regulated by the DOP has been rejected.
In the words of Jesús Casas, the labelling which differenciates the Certificate of Origin Cider of Asturias is enough for the consumer to know the apples with which this cider is made. The DOP is formed by 31 cidermills and 322 affiliated producers, which means a 5% of the whole cider market in Asturias, and it is made from 22 apple varieties, which will be increased to 76 next season.
According to the Agrofood general manager, a new label would cause confusion among consumers, as they are already able to differenciate the cider made with indigenous Asturian apples and they know they have to pay more for it.
He considers that it is the cidermakers’ decision to choose the apples they want to make cider with, as we are in a free market, and try to adapt to the market pull of a controlled and quality product like DOP.
On the other hand, he attributes the current problem of apple excedent to a poor planification on the part of harvesters, who should know beforehand the production levels in the apple orchads, as well as the cidermills demand.
In this sense, Jose Luis Rubiera, ex-manager of the Cider Apple Orchads Asturian Association, considers that there should be some control on the cider which does not belong to the DOP, because it offers no guarantee as it does not specify its procedence in the label, something the consumer should know.
Born in Xixón, Asturies, in 1973, I studied English Philology at the Universities of Oviedo and Bradford (UK).
I've worked as an English teacher, guide, interpreter and translator.
I'm very keen on cider and good cuisine.
Follow me on the website www.ciderayalga.com
Para ofrecer las mejores experiencias, utilizamos tecnologías como las cookies para almacenar y/o acceder a la información del dispositivo. El consentimiento de estas tecnologías nos permitirá procesar datos como el comportamiento de navegación o las identificaciones únicas en este sitio. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.
Funcional
Always active
El almacenamiento o acceso técnico es estrictamente necesario para el propósito legítimo de permitir el uso de un servicio específico explícitamente solicitado por el abonado o usuario, o con el único propósito de llevar a cabo la transmisión de una comunicación a través de una red de comunicaciones electrónicas.
Preferencias
El almacenamiento o acceso técnico es necesario para la finalidad legítima de almacenar preferencias no solicitadas por el abonado o usuario.
Estadísticas
El almacenamiento o acceso técnico que es utilizado exclusivamente con fines estadísticos. El almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. Sin un requerimiento, el cumplimiento voluntario por parte de tu proveedor de servicios de Internet, o los registros adicionales de un tercero, la información almacenada o recuperada sólo para este propósito no se puede utilizar para identificarte.
Marketing
El almacenamiento o acceso técnico es necesario para crear perfiles de usuario para enviar publicidad, o para rastrear al usuario en una web o en varias web con fines de marketing similares.
